Credit Union of Southern California Celebrates Fifty Years of Service

April 5, 2004

For IMMEDIATE RELEASE
Contact:
Deena Otto - Marketing Manager
(562) 365-1882
dotto@cusocal.org

Whittier, CA - Established by a group of Whittier school employees as Whittier Area School Federal Credit Union, Credit Union of Southern California (CU SoCal) has been serving the financial community since 1954.

CU SoCal founders started the credit union in their homes and began the tradition of service and product excellence. They later expanded to a single house on Whittier Blvd before moving to a building on Greenleaf Ave in Whittier, which continues to serve as one of the credit union's four branch locations. Today, with 36,000 Members, $355 million in assets, and four branches in Whittier, Pico Rivera, El Monte and City of Industry, the tradition of service excellence endures.

CU SoCal's staff will celebrate the Credit Union's anniversary on the original charter date of April 16th. Numerous events throughout the year will recognize CU SoCal's 50th anniversary. The celebration kick-off included a special edition annual report and the 50th annual meeting.

Friendly Hills Country Club was the site for CU SoCal's 50th annual meeting on March 23rd. The 230 attendees participated in a raffle with an assortment of prizes ranging from a $500 travel certificate to a big screen TV. The annual meeting included a display of past memorabilia and the election of board of directors. A special video presentation was shown featuring one of the credit union's founders, Joe Incorvaia and several long-time Members of the credit union, including the second Member to join the credit union.

"We wanted this year's annual meeting to reflect the past 50 years of growth as well as show our appreciation to our Members and founders. We understand that only with the continued support of our Members, board of directors, management, and staff, can we continue to sustain our success", said Dave Gunderson CU SoCal's President/CEO.

CU SoCal plans to continue its growth through additional product and service offerings like free online bill payment, Visa history online, and new lending products. According to Gunderson, CU SoCal is well positioned to move ahead and he eagerly looks forward to another fifty years of service.

About Credit Union of Southern California (CU SoCal)
Founded in 1954 as Whittier Area Schools Federal Credit Union, Cu SoCal is dedicated to providing Members with world-class service, competitive products, and convenience. With over $355 million in assets, 36,000 Members and four branch locations, CU SoCal is dedicated to the credit union motto of "people helping people". Our products and services are highly competitive with banks and other financial providers. Visit www.cusocal.org or call (562) 698-8326 for further information. Membership is open to those who live, work or worship in North Orange County, San Gabriel Valley, and the cities in-between.